Find Me A Good Deal On A Truck Yet Know The Industry Language
One of the things that make car business unique today is their own language. Car salesmen of today have their own words to refer to certain things that have to do with selling cars. Oftentimes, salesmen use these words when they are talking with each other. However, it is inevitable that they blurt these words while discussing with their clients. Hence, if you wish to speak like a salesman or simply understand what they are saying then this article can help you out. In the next paragraphs, you will find some lingo commonly used by salespeople in car lots.
One of the common terms car salesmen usually use is Bumping. Bumping refers to the raising or the strategy of raising the offer of the customer for a certain car. In addition to bumping is Pounder. It refers to a certain car deal that has been closed and offers $1, 000 as profit. Another car lot language that has something to do with negotiation and earnings is Home Run. This term is used to describe a certain circumstance where in the salesperson takes advantage of the whole aspect of the deal such as the financing, trade-in price and sale price.
If car lot salespeople have their own terms to describe selling strategies and profit, certainly they also have their own way of describing different kinds of customers. One of the types of customers that salespeople in car lot like a lot are the Lie Down or Lay Down customers. These customers are the kind of car buyers that just take whatever kind of deal the salesman gives. Another type of customers is those that have bad or poor credit records. These customers are called Roach by car lot salespeople. If you happen to hear car salespeople say Mooch, they are basically referring to a customer who wants to buy the vehicle at its invoice price. There are also other customers that like haggling for hours for just a small amount of money and car lot salespeople call them Grinders. To many professionals they are a waste of time whereas to others in the auto field they are a downright challenge. Customers who are promising to return after they tried the vehicle are called as Be Backs. Yet sales managers are fond of reminding their charges in sales training meetings that “comebacks are not greenbacks”. That is a person who promises to come back to purchase said product (and does not) yields no commission income to that employee (or the dealership) what so ever.
Included in the car dealership vocabulary are words that refer to offices, places or people working in the area. One of these words is the Green Pea, which is another way to refer to a new salesman. The sales manager of the car dealership is also referred to as the Desk while the General Manger, who is the head of the car lot, is called as GM. If you hear car salespeople talking about the Tower they are referring to the sales managers’ office. Sometimes, car salespeople hand each other payment (usually in form of cash) as a tip or kickback. They call this payment as Spiff.
Now you’re already familiar with some car lot languages usually used by car salespersons. Just remember the terms written above and you can be sure that you will be able to understand what the salesman is talking about the next time you pay the car lot a visit. V:18
